What to Text Customers After a Job to Get a Google Review (Contractor Examples)

Knowing what to text customers for a Google review is the part most contractors overthink. You don’t need clever copy. You need a short, friendly message that arrives at the right moment and takes one tap to act on. The examples below are written for plumbers, HVAC companies, roofers, electricians, and other trades – copy them, swap in your details, and you’re ready. They’re one piece of the bigger system covered in our guide to Google reviews for contractors, which explains how to send these automatically after every job so nobody on your crew has to remember.

The Four Things Every Review Text Needs

A review text that works has four parts: the customer’s first name, a thank-you that names the specific job, a short reason the review matters, and one direct link to your Google review screen. Leave out any of those and fewer people respond.

• First name. “Hi Debbie” reads like a real business. “Dear Valued Customer” reads like spam.
• The specific job. “Your new water heater” or “the roof repair” reminds them exactly who you are.
• A short reason. “It helps your neighbors find a plumber they can trust” works better than “it helps our business.”
• One direct link. Use the review link from your Google Business Profile so it opens the star screen right away. Never write “search for us on Google.”

Copy-and-Use Examples by Trade

These examples are short on purpose. A text that fits on one phone screen without scrolling gets read; a long paragraph gets skipped. Replace the bracketed details with your own.

Plumbing:

Hi Debbie, thanks for having us out to fix the leak under your kitchen sink today! If you have 30 seconds, a quick Google review helps your neighbors find a plumber they can trust: [review link]

HVAC:

Hi Robert, glad we got your AC running again before the weekend heat! A quick Google review would mean a lot to our small team: [review link]

Roofing:

Hi Angela, thanks for trusting us with your roof repair. If you’re happy with how it turned out, would you mind leaving a quick Google review? [review link]

Electrical:

Hi Tom, thanks for choosing us for your panel upgrade today. A short Google review helps other homeowners in [town] find a licensed electrician: [review link]

Landscaping or lawn care:

Hi Maria, your new flower beds are all set! If you love how they look, a quick Google review helps us more than you know: [review link]

Notice the pattern: name, job, short reason, link. You can mention your tech by name too (“thanks for having Jake out today”) – customers often mention the tech in their review, which makes it more believable to the next homeowner reading it.

The Reminder Text

Send one reminder two or three days after the first text, only if they haven’t left a review yet. Make it even shorter than the first message, then stop – one reminder helps, but more than that starts to feel like nagging.

Hi Robert, just a friendly reminder – if you were happy with your AC repair, a quick review would really help us out: [review link]

It’s also smart to give every customer a direct line to you in that same message: “If anything wasn’t right, just reply here and the owner will personally make it right.” That gives unhappy customers a fast way to reach you – while still giving them the same public review link as everyone else.

When to Send It

Send the first text within about an hour of finishing the job. The homeowner is relieved, the problem is solved, and your tech’s name is fresh. A request sent a week later competes with everything else in their life and gets far fewer responses.

For bigger projects – a full roof replacement or a new HVAC system – send it when the job is fully complete and cleaned up, not halfway through. If you invoice after the job, the moment the invoice is paid is another natural trigger. The key is that the text goes out because the job finished, not because someone on your team remembered.

Mistakes That Kill Your Response Rate

The most common mistakes are sending the text too late, writing too much, using a search link instead of a direct link, offering rewards, and only asking customers you think are happy. Each one either lowers your response rate or puts your Google profile at risk.

• Too late. Same-day beats next week, every time.
• Too long. Two sentences is plenty.
• Search link. “Look us up on Google” loses people at every step – and sometimes sends them to a competitor with a similar name.
• Rewards. Offering a discount or gift card for a review breaks Google’s rules and adds legal risk under the FTC’s rule on fake and incentivized reviews.
• Picking and choosing. Google prohibits only asking the customers you expect to be happy. Send the same text to everyone.

Once reviews start coming in, reply to each one. Our guide on how contractors should respond to a bad Google review covers the replies that matter most, and Google reviews for HVAC companies shows how to keep requests going during your busiest season.

Let the Texts Send Themselves

These templates work best when nobody has to remember to send them. When a finished job automatically sends the first text and the reminder, every customer gets asked, every time – even during your busiest weeks. That’s the system explained in our Google reviews for contractors guide, and it’s exactly what our review service sets up for you.